FOUNDER

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SUZÉ STEYL

Owner and Founder of Cherryink
Behind every remarkable woman, there is a story… And when it comes to Suzé Steyl, her journey is certainly one which has had its fair share of triumph and tragedy.

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Suzé’s story

Remarkable people can usually tell inspiring stories of growth and perseverance and dedication, and Suzé Steyl is no different.

Newly qualified in beauty technology, Suzé started specialising in permanent cosmetics in South Africa in 1998, working on an ad hoc basis in more than 30 salons. Her focus was on creating and offering the best and most innovative techniques and products.

She excelled in the permanent makeup industry and also worked in skincare. Then, in response to market needs, she started focusing on specialised lash treatments. She developed the Lash-on lash extension range and LashCurl lashlifting products, which are still successful today.

Never content to stagnate, Suzé travelled to be mentored by the best in the skin needling field. Back in South Africa, she implemented best practice criteria and protocol for this complex process. The treatment is recognised as an effective and largely pain-free one that quickly shows results.

Suzé has become a well-known and sought-after person at conferences, both locally and internationally, and her passion and enthusiasm always shine through. She is an extraordinary trainer and an inspiring communicator. She’s passionate about the industry and generously shares her knowledge and skills with fellow technicians.

Suzé is an international leader in the permanent makeup industry and has developed techniques and products to ensure not only the beauty of the art, but also the best results and comfort to clients. Her understanding of colour theory, pmu tools and devices, needles, skin, anaesthetics, proper design and techniques are top-notch in today’s industry. Suzé Steyl Aesthetic Line introduces a new chapter in her life, defined by growth and dedication to detail and excellence.

OUR TEAM

Ina-Fourie

Ina Fourie

Sales manager

Creative, fun-loving, hardworking.

Without trying to sound boastful, these are some of the words used to describe me.

After a somewhat roundabout route, I have come back to my roots, and a place where my heart is.

The Beauty Industry captured my heart years ago when I qualified as an ITEC and City & Guilds therapist.

Unplanned redirection and an administrative position for a large company in Lephalale, was not what I envisioned for myself, (steel-toe cap boots were not for me).  It did however equip me for the position I now hold as Sales Manager for Cherryink.

Being a part of this team gives me huge joy as well as the odd headache… (wink wink). I love establishing a personal relationship with each and every client, many of whom have become friends.

Being the fun-loving person I am, I always add a certain creativity and unique spin to our environment and the events we host.

Be warned, buckle up and enjoy the ride…. you will love being a part of us.

Madeleine-Viljoen

Madeleine Viljoen

Import & Finance

I matriculated from Ladybrand High School and furthered my studies at the Central University of Technology in the Free State gaining a 3-year National Diploma in Business Management with distinction.

After my studies I moved to London, UK where I worked and lived for 4 years and gained experience as an advertising and production assistant at different International magazine publications before returning to Bloemfontein.

I worked as a PA in various companies before being appointed as a PA to the Provincial Director and Regional Managers in the Financial Sector at Standard Bank.  I was quickly promoted into the Private Banking Sector where I worked with high profile customers for a few years, completing my banking career as a Provincial Sales Analyst in Head Office.

I started working at Cherryink Beauty Group in November 2016 where I am responsible for the daily operational and financial requirements of the business and purchasing of stock for distribution.  I deal and interact with local and overseas suppliers, customs officials and couriers on a daily basis to ensure that Cherryink can provide the best service and products timeously to our clients, trained technicians and educators.

Skilled in Office Management, Risk Management, Performance Management and Finance.

EDUCATORS PMU / MICROBLADING

Williecia Fourie

Williecia Fourie

Bethlehem/Bloemfontein/KwaZulu-Natal – PMU/MB

“Keep your eyes on the stars and your feet on the ground”

“Comfort zones are cosy, but nothing ever grows there”

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Amoré du Toit

Amoré du Toit

Port Elizabeth – PMU/MB

“Thoughts becomes things”

“If you don’t believe in yourself, you won’t achieve anything”

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Elana Jooste

Elana Jooste

Cape Town – PMU/MB

“Inspiring others to achieve beautiful work, has always been my passion”

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Hendrieka van Vuuren

Namibia – PMU/MB

“Without Passion you can’t achieve your dreams”

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Michelle Smith

Johannesburg/Pretoria – MB

“If you talk about it, it’s a dream… If you envision it, it’s possible… But if you schedule it, IT’S REAL.”

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Magda Vermaak

Magda Vermaak

Pretoria – PMU/MB

“Quality Training and Procedures to make a difference in people’s lives, is important to me”

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EDUCATORS LASHES

Amoré du Toit

Amoré du Toit

Port Elizabeth – Lashes

“Thoughts becomes things”

“If you don’t believe in yourself, you won’t achieve anything”

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Charmain Louw

Bloemfontein – Lashes

“Teaching what I Love for someone New, is like planting a seed of potential passion for that person, to become their best in what they will learn”

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Hendrieka van Vuuren

Namibia – Lashes

“Without Passion you can’t achieve your dreams”

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Magda Vermaak

Magda Vermaak

Pretoria – Lashes

“Quality Training and Procedures to make a difference in people’s lives, is important to me”

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Melissa Dyssel

Melissa Dyssel

Johannesburg – Lashes

“I am a glass half full person and love to focus on the positive”

“My skill is not measured by how quickly I’m able to work, but by the quality of work I’m able to produce”

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Tegan Coetzee

Tegan Coetzee

KwaZulu Natal – Lashes

“I’m passionate about the work I do, teaching and helping others to grow and bring out the best version of themselves”

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